About
The NewsCactus Blog is about one thing, really, and that’s communicating online.
People call it many things . . . blogging, interactive communications, banner advertising, Web site design/development, interactive marketing, mobile marketing or advertising, online public relations
. . . the list goes on.
But when you boil it down, you’re really talking about how companies (organizations, people, etc.,) communicate with key audiences using technology.
Truth is, technology is now a way of life. To use a term I first heard from Jeremiah Owyang, most of us are digital immigrants. That is, we grew up without all the advanced telecommunications capabilities of today. But those college students, they’re digital natives.
If you’re in any communications field, you’ve got to be feeling the heat when it comes to 20-somethings outperforming you in the office (if there aren’t any 20-somethings in the office, just wait). They’re instant messaging, e-mailing, blogging, vlogging, and participating in all sorts of online social media, and they do all that before lunchtime.
The wise communications practitioner can see the writing on the wall: everything’s becoming digital. Even colleagues are working virtually. Ten years ago did you ever think a member of your team could be working from home in his pajamas, any time of the day or night and contributing to the common good?
You can burry your head and refuse to adapt. Or you can dive in and enjoy benefiting from the rich diversity of all age groups working together to get the word out. After all, at the end of the day it’s about reaching those key audiences in ways that differentiate your company and its products or services.
Using the various tools available through technology, communicators can disseminate key messages and influence decisions faster than ever.
At NewsCactus, we encourage you to embrace technology and put it to use for your company. And of course, we encourage you to employ the most cost-effective, powerful online newsroom solution available . . . NewsCactus.
