NewsCactus Blog

There’s a trend in the public relations industry to provide more than the typical written press release. Many organizations are utilizing news wire distribution services that include multimedia distribution of logos, photos, audio or video files.

The reason for this trend is people are now accustomed to multimedia online. It’s not just about the written word.

Additionally, savvy public relations practitioners realize that journalists are no longer the only audience for press releases. Through the power of the Internet, those releases can be viewed by bloggers, shareholders, customers, etc.

For this reason, an online newsroom is vital.

Adding multimedia items to your press release in your newsroom helps tell more of the story. We’ve all heard that a picture is worth a thousand words. Enough said.

From carefully crafted news release headlines, to behind-the-scenes keywords and descriptions, to social media bookmarking, the functionality of a NewsCactus online newsroom covers all the bases.