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NewsCactus Blog

online communications - marketing, public relations and advertising

Archive for the 'Analytics' Category

Measuring microblogging

I appreciate this commentary by Jeremiah Owyang regarding activity on Twitter following the 2008 presidential election happenings yesterday.

He links to some valuable tools for measuring activity and keywords used in Twitter posts.

For those of you unfamiliar with Twitter, it’s a microblogging site similar to a blog, but each post is limited to 140 characters. It makes posting mobile in that you can use text messaging to publish online. You can also use a computer that’s online. Check out what Wikipedia has to say about Twitter.

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