NewsCactus Blog » Case Studies http://blog.newscactus.com online communications - marketing, public relations and advertising Mon, 30 Jan 2012 21:44:00 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 How Dr. Azimi, Las Vegas’ downtown general and cosmetic dentist, uses his NewsCactus online newsroom http://blog.newscactus.com/how-dr-azimi-las-vegas%e2%80%99-downtown-general-and-cosmetic-dentist-uses-his-newscactus-online-newsroom-100014.htm http://blog.newscactus.com/how-dr-azimi-las-vegas%e2%80%99-downtown-general-and-cosmetic-dentist-uses-his-newscactus-online-newsroom-100014.htm#comments Wed, 20 Feb 2008 00:22:59 +0000 Pete Codella, APR http://blog.newscactus.com/how-dr-azimi-las-vegas%e2%80%99-downtown-general-and-cosmetic-dentist-uses-his-newscactus-online-newsroom-100014.htm Dr. Azimi is in the business of extreme dental makeovers and routine dental care. His new website launched a couple months ago sporting a Flash design with heavy reliance on glossy images and special effects. There are many businesses, particularly in luxury niches, where Flash websites are the norm.

In instances where HTML text is not used on a website, it is very difficult to secure good search placement. However, using the NewsCactus online newsroom solution as part of an overall website strategy circumvents any search placement issues because of the way NewsCactus newsrooms are designed.

NewsCactus newsrooms use specific design features to help secure top search placement, like the way the news release page is named, backend keyword and description fields, and RSS technology for distribution on the Web.

Dr. Azimi relies on his online newsroom to distribute information about his practice. In fact, when you do a Google search for “downtown las vegas dentist,” the first dental practice you find (currently ranked number six on the page) is Dr. Azimi’s. He’s the only dental practice with a listing on the first search page. If that’s not good search placement for a very popular search term, what is?

How to test online newsrooms for search placement

This brings me to another point: if you want to know how effective a company or organization is at online placement of press release information, look for their news releases in their newsroom and begin searching for words and phrases included in their announcements.

In most NewsCactus instances you will find a link to the online newsroom on the first page of the search results. If you don’t, please contact us with the specifics and we’ll check into it, and if necessary, take back our bold statement.

Happy searching!

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]]> http://blog.newscactus.com/how-dr-azimi-las-vegas%e2%80%99-downtown-general-and-cosmetic-dentist-uses-his-newscactus-online-newsroom-100014.htm/feed 0 Les Olson Company doubles real estate on first search landing page http://blog.newscactus.com/les-olson-company-doubles-real-estate-on-first-search-landing-page-100013.htm http://blog.newscactus.com/les-olson-company-doubles-real-estate-on-first-search-landing-page-100013.htm#comments Fri, 15 Feb 2008 20:30:34 +0000 Pete Codella, APR http://blog.newscactus.com/les-olson-company-doubles-real-estate-on-first-search-landing-page-100013.htm When we installed the Les Olson Company newsroom in October 2007, their company Web site was the first Google search listing when searching by the company’s name.

After about a week following the addition of its NewsCactus online newsroom, the company secured the second listing in Google, doubling its search placement on the first results page. The only additional cost was the monthly NewsCactus subscription.

Another way to secure more top search listings is to pay for them, pay-per-click campaigns, banner ads, etc. But that can be an expensive proposition.

Additionally, a NewsCactus newsroom provides much more functionality than an online ad campaign alone. Features include self-publishing announcements distributed through RSS, multimedia, additional links, news highlights, links to the company in the news and media contacts, to name a few.

Online newsrooms provide valuable tools to secure top search placement. Because of the way NewsCactus newsrooms are named, news.companyURL.com, the newsroom secures a second search results listing in addition to the company’s main website.

In our Web 2.0 time, no company should be without an online newsroom.

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