http://blog.newscactus.com online communications - marketing, public relations and advertising Thu, 24 Jul 2008 18:50:46 +0000 http://backend.userland.com/rss092 en The NewsCactus online newsroom is mobile friendly. Newsroom visitors on mobile devices are able to easily navigate and locate company information. Mobile marketing is one of the fastest growing trends in the communication industry. Using a tool that’s mobile compatible puts you and your organization ahead of the curve. By way of ... http://blog.newscactus.com/newscactus-is-a-mobile-friendly-online-newsroom-100040.htm The traditional approach to creating a press release is to use the inverted pyramid writing style and answer the five W’s — who, what, when, where, why and how. The release format would include: Contact information Headline Sub-heading Dateline Lead sentence/paragraph More details Quote Boilerplate For a variety of reasons, this format is becoming ‘old school.’ Everyone is busy, including journalists. ... http://blog.newscactus.com/social-media-release-100039.htm There’s a trend in the public relations industry to provide more than the typical written press release. Many organizations are utilizing news wire distribution services that include multimedia distribution of logos, photos, audio or video files. The reason for this trend is people are now accustomed to multimedia online. It’s not ... http://blog.newscactus.com/benefits-of-a-multimedia-press-release-100038.htm Many corporate communicators see the benefits of blogging, but they hang back, uncommitted to embracing the trend for several reasons. Either they know that their CEO won’t take the time to blog, their legal department would never approve a blog, or they just don’t have the internal resources to create ... http://blog.newscactus.com/newscactus-online-newsroom-is-like-a-blog-without-comments-100037.htm We recently discovered a very handy blog post for getting more out of Photoshop when it comes to editing images for the web. We highly recommend all NewsCactus clients review the principles and tools discussed on the BlogPerfume site. Feel free to share your comments here after reviewing the article. Also, for those ... http://blog.newscactus.com/tips-for-online-newsroom-images-100036.htm I appreciate this commentary by Jeremiah Owyang regarding activity on Twitter following the 2008 presidential election happenings yesterday. He links to some valuable tools for measuring activity and keywords used in Twitter posts. For those of you unfamiliar with Twitter, it’s a microblogging site similar to a blog, but each post is ... http://blog.newscactus.com/measuring-microblogging-100034.htm I recently found a fascinating article featuring Bob Pearson of Dell at this month’s Word of Mouth Marketing Association conference. He’s uniquely qualified from his vantage point to talk about the influence of technology on our planet, and especially upon those who claim to be professional business communicators. Consider this observation: a company’s ... http://blog.newscactus.com/your-corporate-home-page-is-google-search-100033.htm Several months ago we talked our friends at star7 into using the NewsCactus online newsroom. They routinely publish newsletters and news releases in their newsroom. Now, they enjoy the top Yahoo! organic search listing for ‘las vegas ad agency.’ That means, instead of paying per click, they’re benefiting from the top ... http://blog.newscactus.com/how-a-las-vegas-ad-agency-secured-yahoos-top-organic-search-listing-using-newscactus-100030.htm If you’re writing for the Web, you’re familiar with the importance of incorporating appropriate keywords in your prose. If you’re a business communicator and you’re writing press releases without much thought as to who would search for your release, and what words they’d use to find it, it’s time to change. With ... http://blog.newscactus.com/keyword-helpers-when-writing-for-the-web-100029.htm For those of you familiar with Web-based applications, TinyMCE and other tools that allow you to format text for the Web, you may have noticed frustrating abnormalities in text created in Word and pasted into Web applications. It’s true — Microsoft Word is evil when it comes to being transferred to ... http://blog.newscactus.com/about-microsoft-word-and-the-web-100028.htm