NewsCactus Blog

If you’re writing for the Web, you’re familiar with the importance of incorporating appropriate keywords in your prose.

If you’re a business communicator and you’re writing press releases without much thought as to who would search for your release, and what words they’d use to find it, it’s time to change.

With the digitization of information, companies who provide search mechanisms have become huge conglomerates (i.e., Google). Most of us no longer pull a printed directory to search for information, we go online and do a search. We Google it.

Thus, as communicators, it behooves us to write so that our information can be found, quickly and easily in online searches.

Here are a couple of handy tools to help you know what keywords people are searching for and what keywords you could incorporate into your news releases to help secure higher search placement:

Google Trends

Keywords at Wordtracker