Les Olson Company doubles real estate on first search landing page
When we installed the Les Olson Company newsroom in October 2007, their company Web site was the first Google search listing when searching by the company’s name.
After about a week following the addition of its NewsCactus online newsroom, the company secured the second listing in Google, doubling its search placement on the first results page. The only additional cost was the monthly NewsCactus subscription.
Another way to secure more top search listings is to pay for them, pay-per-click campaigns, banner ads, etc. But that can be an expensive proposition.
Additionally, a NewsCactus newsroom provides much more functionality than an online ad campaign alone. Features include self-publishing announcements distributed through RSS, multimedia, additional links, news highlights, links to the company in the news and media contacts, to name a few.
Online newsrooms provide valuable tools to secure top search placement. Because of the way NewsCactus newsrooms are named, news.companyURL.com, the newsroom secures a second search results listing in addition to the company’s main website.
In our Web 2.0 time, no company should be without an online newsroom.
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