NewsCactus Blog

Many corporate communicators see the benefits of blogging, but they hang back, uncommitted to embracing the trend for several reasons. Either they know that their CEO won’t take the time to blog, their legal department would never approve a blog, or they just don’t have the internal resources to create and maintain a blog.

Of course, these are valid reasons for not entering the blogosphere. But as we’ve seen before with new technology, you either climb on board, or the train leaves the station without you.

At NewsCactus, we see many benefits to participating in what we call online positioning. You see, it’s all about controlling the search results for your company, people, products or services. As we’ve said before, your company-controlled website is no longer your only concern. Google search is your new corporate home page. And how do you manage content on that page?

No longer is a static corporate website adequate. Companies need to maintain a web presence — several sites, including social media and networking sites, and online advertising. It’s about promoting and maintaining your brand in the same physical and virtual places used by your key constituencies.

Here’s where an online newsroom becomes a key element in your arsenal. You see, a newsroom utilizes the same technology as a blog to publish information on the web. That technology is an RSS feed.

However, the key difference between a corporate blog and an online newsroom is that with the newsroom you do not have to moderate or deal with comments. At NewsCactus, we see this as a gigantic benefit.

If you enter the blogosphere, a large part of your activities will be moderating and responding to comments. If you plan to enter the realm of corporate blogging and disable comments, don’t. That’s not blogging.

Instead, utilize an online newsroom to tell your story from your perspective and make it easy for visitors to share your content. That’s where social media bookmarking comes in to play.

The NewsCactus online newsroom is social media friendly, allowing visitors to quickly share your content on various platforms. And we’re flexible on what social media sites you’d like to use in your newsroom; we’ll customize it for you.

Consider this: you already prepare occasional press releases and distribute them to the media, either directly or through a news wire service. These announcements already go through several channels of approval, which may include your CEO and legal counsel.

Using an online newsroom to self-publish this information now opens the door to maintaining your brand even more effectively online — where most people go first to learn about your company, its people, products or services.

An online newsroom is simply the most cost-effective way to help manage search results. The NewsCactus online newsroom solution saves you time because it’s already developed. In a matter of a day or two it can be up and running on your own domain. It saves you time because you don’t have to allocate resources to creating and managing a blog. It saves you money because you have more influence in the marketplace.

Effective public relations is about maintaining mutually beneficial relationships. Companies need to utilize every online tool available in order to reach key audience members. A social media equipped, RSS friendly online newsroom with multimedia offerings is a necessity.

NewsCactus is such a solution. And now, it’s available for only $99 a month with a simple to use online ordering form for additional services, including distribution of your NewsCactus published press release on Business Wire.