NewsCactus Blog

With the convergence of technology and advent of Web 2.0, the public relations practitioner’s standard old press release has had a makeover.

If your company is still sending text-only news releases by mail, fax or email as the primary way of sharing news, you’re missing a terrific opportunity.

Using the Internet, press releases can have so much more depth. In fact, you could probably only use the Internet and reach more people — consumers and journalists — than you ever could the old fashioned way.

Various surveys show that approximately 90 percent of journalists use the Internet to gather information for a story, find story ideas and read the news. Some 70 percent of Americans now primarily read their news online.

If your online newsroom is a simple, chronological archive of press releases, NewsCactus can help optimize your news for greater search engine placement.

Here are some key ways by which the NewsCactus online newsroom allows public relations practitioners to do much more with their press releases:

Search Optimization

We’ve said it before, and we’ll say it again — because NewsCactus news releases include keywords and descriptions in addition to the text of the release, and because of the way the individual pages are named, NewsCactus releases secure top search placement for your company, its products or services.

Multimedia

Include audio or video to help tell more of your story.

Important Links

Link keywords to other online resources such as research, white papers and articles in the media.

Social Media Tags

Users can share your news with others using a variety of Web 2.0 social media.

Distribution

Let users manage the way they receive your news, either by subscribing to your RSS feed (don’t worry, journalists are way ahead of the pack when it comes to using RSS) or electing to receive daily emails containing your news. And you can view RSS statistics and email subscribers.

Search

Every single online newsroom item is searchable using Google Custom Search, making it easy to find just what you’re looking for.

Schedule for Release

You can elect to publish your news release right away, save it as a draft or schedule the distribution for a future day and time.

By using an online newsroom you gain increased visibility on the Web. In fact, most NewsCactus customers now have two first page search links: one for their company, and a second for their NewsCactus powered online newsroom.