NewsCactus Blog

Consider this: many companies need, or choose, to develop websites using Adobe Flash technology. Because of the way Flash sites are created, they are notoriously bad for organic search engine placement.

Now for those of you who don’t know: organic placement happens because your site has all the right keywords; paid placement occurs when you engage in an online campaign, like a pay-per-click or banner advertising campaign. But I digress…

Another reason to utilize an online newsroom like NewsCactus is to take advantage of the keyword rich content that the newsroom will naturally contain. The content, in HTML, is fabulous food for those surreptitious search spiders.

Online newsrooms not only help secure top search placement, they provide a place on your website where you can have plenty of copy and loose the flashy stuff. Journalists are more interested in content than bells and whistles.

A key advantage to employing an online newsroom is you’re able to spice up your website, knock yourself out with the latest technology, pimp your site . . . whatever you want to call it, and still provide the searchable content necessary to secure top organic search placement.