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NewsCactus Blog

online communications – marketing, public relations and advertising

Web sites are invaluable during times of crisis

In its most recent CEO survey, PRWeek reported that 70.5 percent of CEOs cited their Web site as the most effective means of communication during a crisis.

31 percent cited a company blog.

Having a corporate newsroom augments information on a Web site and certainly better positions a company to respond to information, and misinformation, in times of crisis.

This mirrors the digital trend away from printed resources to online resources.

An online newsroom is a pivotal piece of the online data puzzle.

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