NewsCactus Blog

In our experience, corporate executives and their business communication cohorts are familiar with the concept of posting press releases on their website. Typically the releases are archived and sorted by date with the most recent on top.

What they don’t realize is in Web 2.0 expectations are higher. People are looking for a multimedia experience: photos, audio and video, and a way to share the news (known as social media tags).

We have found the NewsCactus online newsroom solution to be particularly effective at securing top search placement for our clients’ news and announcements. Search for words in titles of NewsCactus newsrooms and you’ll find the stories in the first page of Google search results in nearly every instance.

In addition to being a valuable search engine optimization and placement tool, an online newsroom is really necessary to effectively communicate with journalists in an all day, every day news cycle.

Consider how valuable an online newsroom with a corporate backgrounder, high-resolution images and corporate logos would be if you were to encounter a crisis situation, not to mention the availability of current information from you regarding the crisis. Media could basically help themselves as they did research and wrote articles about the situation. This would free up valuable time and energy for your key executives and corporate communications team members.

A newsroom allows companies to tell more of their story without relying on media gatekeepers of days past. It’s what we at NewsCactus call self-publishing. Instead of the dry text-only press release, you can provide digital photographs, audio or video files, as well as links to other pages with additional supporting information. And best of all, the information is archived, completely searchable and available for anyone in the world, any time. All at a monthly cost that’s less than most one-time multimedia news release distribution services.

There are many reasons why you should have a corporate newsroom that’s more than a chronological listing of press releases. In our minds, the two most important reasons are to obtain increased search engine placement and to tell your own story.