NewsCactus Blog

I recently found a fascinating article featuring Bob Pearson of Dell at this month’s Word of Mouth Marketing Association conference.

He’s uniquely qualified from his vantage point to talk about the influence of technology on our planet, and especially upon those who claim to be professional business communicators.

Consider this observation: a company’s home page is the Google search results page. So true! And precisely why utilizing every tool you can, so you can control as much of the search results page content as possible, is so important.

The NewsCactus online newsroom solution provides unlimited opportunities for companies to claim that first page of search results through consistent publishing of keyword-rich announcements about products or services.

NewsCactus news releases utilize RSS, carry associated multimedia content and related links, and continue to position companies at the top of pertinent search results.